Knowing What Is Email Deliverability
23/10/2015 11:40
Have you acquired a shady email stating that it comes from your bank, PayPal or from a company you're having a business with, but in fact came from some other person? If that's the case, then you may have become a victim of email forgery.
Because e-mail and marketing automation software program send emails for your company, without proper setup these emails is going to be flagged as ‘forged’ and moved straight to the junk folder.
The SPF and DKIM are the two systems that are utilized in checking and authenticating emails.
Just how DKIM & SPF can be used?
Think about receiving a letter requesting you to make a contribution to a certain charitable association, which also says that it's your present bank that sent it. You suspect it’s a forgery, so you call your bank over the phone and check if they really did send you the letter. Throwing the letter to the trash is the most smart thing to do if you realize that it didn't came from your bank.
The SPF and DKIM works in the same way. The email host (e.g. Gmail or Yahoo) will ‘call’ your company’s website (e.g. abc.com) and inquire:
‘Is ExactTarget/Marketo/Responsis allowed to send emails on your behalf?’
When you don’t have DKIM & SPF setup properly, then your site will invariably reply NO! and that email will be sent to the junk folder.
The installation of the DKIM and SPF is the obligation of your email marketing or marketing automation software installer. However, this must have been set up but was removed or damaged.
How to identify if my DKIM & SPF is set up properly?
The most sensible thing to do about this issue is actually to speak with an IT professional to check the DKIM or SPF records if you are not familiar with this. On the other hand, you can call your email provider’s support center.
If you want to do it on your own, then follow these simple steps.
How to Check your SPF Record
a. Navigate to https://mxtoolbox.com/spf.aspx
b. Type in your email domain
• E.g. ‘xyz.com’ if your e-mail is richard@xyz.com
c. Click ‘SPF Record Lookup’
d. Look for a row that has a record starting with ‘v=spf …’
• E.g. ‘v=spf1 +a +mx +ip4:66.147.244.117 include:mktomail.com ?all’
e. Look in this record for the following configuration settings depending on your email address or marketing automation software.
Email or Marketing Automation Software Precisely what to look for within the SPF Record
ExactTarget: include:cust-spf.exacttarget.com ..
Mailchimp: include:servers.mcsv.net ..
Marketo: (use the Marketo Health-checker to check email deliverability)
Hubspot: (doesn’t support SPF)
Constant Contact: ptr:constantcontact.com ptr:confirmedcc.com ..
Pardot: include:aspmx.pardot.com …
iContact: include:icpbounce.com …
If you have found the above text list, then it's correctly set up.
The Means To Check Your DKIM Records
Not like the SPF records, the DKIM records are not as easy to find, and not available for public access. The simplest way to check would be to get hold of your email provider. Another way of validating email deliverability is by using online tools just like Marketo. This tool is actually utilized by a number of firms.
Those are the suggestions that can help with regards to email deliverability. Hopefully, you already comprehend the importance of DKIM and SPF.
To get more information thorugh marketo sms.